Friday, 9 March 2012

CHANGE IN DIRECTION - what is a line?

Although I have interest in what I had originally chosen to do for this project, I was really struggling to push it forward. As I am already doing something quite similar in my 'theory into practice' brief, I wanted to explore something different.
Letraset has been around for a long time, meaning it's quite difficult to get hold of now, and it's also pretty expensive, even on e-bay. I have a few typefaces that I purchased from W H Smiths, but even they were quite costly, and you only get one sheet.
Without actually owning any dry letter transfers, realistically it was going to be hard to complete. I am not particularly worried about the time I have spent so far on researching into this area, as at least I have learned quite early on that it just wasn't going to work. It has also been worthwhile in the sense that it has informed another brief, and my overall knowledge on the subject.
I am therefore going to go in a whole new direction, and do something that I've been wanting to re-vist for a while. Last year, I did a lot of reading up on the Brothers Grimm, and was really fascinated by them and their stories. My chosen line is going to be 'lines in a book', however, I would like to make this more focused and look at certain books in particular, especially the Grimms' fairy tales. My like is collage, and I hope to re-create the covers for a selection of these tales, using this process.

Line = lines of a book
Like = collage
Process = publication or layout

Rationale


BRIEF: (What is the problem you intend to solve?)

To create a series of book covers that are 'broken' or 'fractured' versions of the Grimm's classic tales, making them more appropriate and fashionable for the older reader - modernising the appearance of gruesome classics. So that I am still focusing on lines in a book, I will look at including an introduction to each tale - perhaps the originals.

WHO NEEDS TO KNOW? (Who is your audience? Be concise, no more than ten words.)

The younger generation, who still have great imaginations but may not necessarily identify with the appearance of classic fairytales.  

WHAT DO THEY NEED TO KNOW? (Be clear and specific)

The Grimm's fairytales were seen as 'capricious' and 'often cruel', managing to bewitch younger readers. It wasn't long before fairytales were turned into these sweet little stories. I want to go back to the beginning and display the books how they should be, with a modern twist.
"All the polishing never rubbed away the solid heart of the stories." - national geographic


WHAT WILL THEY RESPOND TO? (How will they connect/understand the outcome?)



WHAT RESEARCH IS REQUIRED? 

Primary
- finding out what attracts people to books in the first place
- what are the older generation expecting from a book

Secondary
- brothers grimm stories and book covers
- collage artists
- look into existing fairy tales and those that have already been modernised


To make things easier and more manageable, I am going to split my research for this project into three different categories. 
1. The Brothers Grimm
2. Fairytales
3. Collage/artist research
I will label each post on my context blog appropriately, so that it is evident which is which. By splitting it into sections like this, I will be able to gather all the information that I need.

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