As a result of the branding, identity and packaging workshop, we were given a task to complete.
After drawing out the same net 20 times, the idea was the apply the same logo to each net, but in a new and improved way, and in a way that suits the new packaging.
I chose the MAC makeup logo and the Zara Basics 'denim collection' clothing label.
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From this, five different nets were chosen, and the most improved design was to be placed onto each net. The easiest way to make the nets digital will be to scan them in and trace the design, in order to get the measurements correct.
1. NAIL ROCK's packaging
Unfortunately the nail rock's packaging wouldn't fit in my scanner. It was quite easy to work out what was missing however, using the measurements of the other areas of the net and the original packaging itself. Guides helped me to create an outline that would allow it to fit together when made up.
Net outline
2. Olbas packaging
As the scan of the packaging wasn't quite straight, I used actual measurements of the net, as well as guides and the pen tool. This way I could make sure everything was going to fit back together.
Net outline
3. Strepsils packaging
The strepsils packaging was quite difficult as the light from the scanner made it hard to see some of the tabs properly. I therefore had to use actual measurements, as well as a little bit of guess work when it came to the tabs with the rounded edges.
Net outline
4. Paperchase stickers packaging
The net for this was quite simple. There wasn't really any way of taking the packaging apart, so measurements of the actual product were used to create the tag at the top.
Net outline
5. Eyelure packaging
This net was the most difficult to figure out, due to the amount of tabs and the way that it is put together.
Net outline
The branding I have chosen to apply to the above nets is MAC makeup. MAC's standard packaging is known for being very minimal with a black and white colour scheme.
Their main cosmetics all use the same standardised packaging. The only time MAC ever venture away from the usual design, is when a collaboration is produced - this is when their packaging becomes more of a work of art. Many find themselves preferring the boxes to the make-up itself, which could be seen as a positive as the packaging is there to sell the product. It may also make you more inclined to use the item.
Collaborations include: Hello Kitty, Cyndi Lauper, Lady GaGa, Liberty of London, Alice and Olivia, Disney's Venomous Villains and Wonder Woman.
I wanted to create something that completely ventured away from MAC's usual style, and decided that a pattern would be a refreshing addition. Although the brand takes on a sleek, minimalistic design, there are occasions when MAC brings out collections with bright, colourful and contrasting products.
The pattern created was based on the Liberty betsy print. It is a refreshing, quirky and fun print, which matches the experimental nature of the brand itself.
This was then applied to each net by defining it as a pattern and using the live paint tool.
Originally, the logo was placed vertically, but when shown to my peers, they found it quite difficult to read and had just assumed that it would be placed the right way up. Some changes would therefore have to be made to the original designs. The tabs were kept a block colour in order to create a contrast between them and the busy pattern. As the pink was used rarely throughout the pattern, it was the colour that would create the most contrast, whilst still complimenting the overall appearance.
The opacity was decreased to 60% to produce softer and less harsh tones.
Final nets
Final images
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Feedback
Strengths
- Very professional finish
- They look really smart and fit as a group (x2)
- Great construction and nets are cool (x2)
- Windows are well done (x2)
- Work as a boxes and packaging (not all glued up)
- Good use of colour on inside tabs - works well and shows you know net layouts
- Looks legit, could be real
- Attention to detail (pink tabs)
- Consistent theme, works as a set
Areas for improvement
- Net markings are visible in areas (x2)
- Where has pattern come from in relation to brand/design
- Bit of design look, like i's been drawn on black circle with pen (not sure why?)
Considerations
- Overall really well designed set of products that look like it could function in the real world
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