Based on model for lithographic printing
1) COLOUR MODELS
- CMYK (print)
- RGB (screen)
- hexachrome (dots)
- spot colour
- PMS, Pantone Matching System
2) FORMATS
- standard ISO paper sizes
- A and SRA sizes
- imperial (North America) versus metric
- tabloid (compact), broadsheet, berliner
- envelope 'C' sizes
3) STOCK
- weights (gsm)
- finish - gloss/silk/matt, coated or uncoated
- laid or wove
- boards, carton
- plastics, acetate
4) ARTWORK
- document set up
- files, formats and fonts (downloaded, display type)
- spellcheck
- colour specification (RGB, CMYK, stock)
- printer marks, pre-flight check
- mock-ups
- proof
- sign-off (really important)
5) PRINT PROCESSES
- lithographic
- gravure
- screen print
- flexography
- pad printing
- six colour
- laminate
- foil blocking
- embossing/de-bossing
- spot colour varnish
6) FINISHING
- binding (what type?)
- folding and creasing
- die stamping/drilling
7) COSTS
- get quote very early on before the job
- identical specification for three print estimators to work to (make sure they're consistent)
- learn roughly what things cost (unit costs)
- understand viable minimum quantities
- extras/author corrections
- delivery?
Paper and stock examples (click to enlarge)
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