After taking all my feedback on board, I began to research into possible designers that I could use within this project. It became quite difficult to find specific designers that weren't necessarily the most 'well-known' but would still appeal to the target audience. Currently, there is a very wide-ranging number of emerging designers in the fashion industry, many that have just graduated, making it difficult to pin-point just ten that could be included within the final outcome.
After speaking to my peers, and to a number of fashion students, it became clear that a lot of the work they produce today is mainly influenced by bloggers. Fashion bloggers hold great influence over individuals, being a main source of inspiration for many. This is why I have decided to focus my ideas around the blogger, whilst still keeping this idea of presenting my outcomes in the forms of lookbooks.
The brief
You need to produce an outcome that covers the title '10 things you should know about artists'. This category should look into 10 separate areas that cover the topic of fashion.
Background
Bloggers are one of the main sources of inspiration and reference for creative minds today. Fashion blogging has now become not just a hobby but a profession for many individuals out there, holding major influence over the rest of the world. Rumi Neely of Fashiontoast stated "I feel like they're adding a real dose of freshness and reality to the fashion world online."
Target audience
Mixture of both male and female, 18-25 year old creative individuals with a keen interest in fashion and social networking.
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