Project rationale
Brief title: Ted Baker brief
What is the problem?
1. To translate a unique cultural flavour
2. Bringing across a British sense of humour and British sense of style to another country
3. How to activate potential shoppers to visit Ted Baker stores
4. Creating a shop and share 'buzz' and spreading Ted Baker by word of mouth methods - come up with an idea that will get people talking
5. Appealing to stylish and confident individuals without coming across as snobbish or pigeonholing customers
We intend to:
Promote, persuade and inform in a light hearted tone of voice
To a group of:
Confidence, down to earth, stylish individuals aged between 25 and 30 that are young at heart
That:
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In order to achieve this we will produce:
POS, in-store visuals, sales, social media, advertising, layout, web, mail outs - promoting through word of mouth - INTERACTIVE CONCEPTS
This will be produced using:
- Foiling for a high quality finish that reflects attention to detail
- Screen print which shows attention to detail and inclusivity
- Textiles and crafts
- Binding and layout for publication and promotion
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