WHAT IS GOOD - workshop

Five words that sum up your 'good'
1. home
2. traditional
3. lifestyle
4. experimentation
5. technique
6. selection
7. collection
8. satisfaction
9. inspire
10. recipe/instructions

Five words that sum up your target audience
1. young
2. homebakers
3. passionate
4. enthusiasts
5. fans
6. current
7. modern-day (baker)
8. amateur

Five words that sum up the tone of voice
1. fresh
2. humorous
3. light-hearted
4. calm
5. informative

Five products you want to or could create
1. recipe book/cards/shopping list
2. packaging for baked goods
3. packaging for baking utensils and accessories
4. P.O.S
5. calendar
6. notepads/journals
7. tags and wrap
8. textiles - apron, oven gloves, tea towels

Five processes you want to explore
1. foiling - taking a more industrial approach by using the heat press
2. laser cut - intricate detailing and cutting out of nets and packaging
3. screen print - exploration of this and the use of spot colours
4. crafting - looking at doing things by hand more often, possibility of creating ink stamps etc
5. binding - different methods and appropriate methods of binding recipe books so that they sit flat

Chosen brief title:
'An introduction to...'

Chosen areas:
- publishing and editorial
- product and packaging
- retail and promotion