COLLABORATIVE CRIT - feedback for Ted Baker brief

Creative Collaboration

Ownership Rights

Crit-ing 

TASK 1: LISTEN TO BRIEF FROM

Sam and Chris:

Design 4 different packaging for 4 different sense based on human feelings.
£8 - simular original style, old aged

brief need new lease of life.

Human feelings - medical route - spraying 'human feelings' onto you
make chemicals in brain into  spray

emotions : passion desire, sex lust, pride, excitement
research int chemicals that give these feelings 
fear thrill - Adrienne 

Medical Packaging
swallowable perfumes



TASK 2 :  

Identify 5 Key Questions that they have to go away and awnser
Costings? Audience? Products? 

Things that that partnership are going to need to do?
What do they need to do? research? How? Why? When?


Feedback from Chris and Sam:

- Audience :

If new york shop that set up in london; Class, Research New Yorkers like about London. 
What they like, Royals - Upperclass: 

Cheesy; Gentlemen, Tailored suits, Don't Cheapen the brand
Look at Ted Baker started out : Background

People that would not go on seaside holiday: are sea side holidays still? Beer Gardens : Link it more to twitter

# thats so British : make it more social > creates a vibe > Phone box idea is effective > Yellow Pages in box also

- what does audience think of london
- what they think of British sun, sea. 
- Raining 
- Pubs
- Random showers in audio - FLASH SALES when it rains: all staff put up umbrellas  etc 

FUN AND EXCITING 

- British summer

- rain would be effective

- has there been any new york brands set up in london and push new york theme
- Find out more about the Ted Baker heritage. 


Questions Concerns 
Pitch ideas Identify what to produce and propose
30 minute Session 

>>notes taken from Steph's blog<<