TED BAKER - developing our idea - beach theme

Expanding on 'seaside theme'

Objects:
- Ice cream
- Beach huts
- Birds
- Beach scene
- Fish and chips
- People
- Families
- Pier
- Umbrella
- Deck chairs
- Tea cups
- Pier
- Fun fair

Products:
- Cushion design
- Gift wrap
- Tags
- Envelopes
- Stamps
- Bags
- Receipts
- Beach hut gift box
- Wall display, murals

Colour scheme:
Blue/Red/Cream

Humour:
- Sound effects
- Ted - being cheeky
- Fashionable, "saucy" postcards - need to send a postcard to the missus
- Carry On - humour idea
- British words or sayings to represent this

Areas:
- Picnic
- Phonebox
- Till
- Changing beach hut
- Ice cream machine
- Face in hole

New ideas:
- Staple receipt and quote - booklet
- Box with speech bubble
- Personalised notes from Ted

Newspaper:
- Keep up to date with news from Ted
- Something you would read on holiday
- Ted Baker informational packs

Social networking:
- Use of Twitter and hashtags
- #thatissobritish
- Get people spreading the word
- Shop and share

HOW WILL WE SPLIT THE WORKLOAD?
By working to our strengths, we are going to split the workload accordingly.

Beth - vector illustrations, creation of patterns and packaging, building up images that could be applied to other products
Steph - layout, colour, information, consideration of a publication

Initial illustrations and design development