TED BAKER - reconsidering our colour scheme

After working for a while with our colour scheme, we felt that the colours were slightly too bold and didn't work well enough with the pattern. We wanted a traditional approach to colour and design, but didn't want to cheapen it. The previous four colours worked well when placed next to each other, however we didn't feel they worked when applied to the products. We decided to lighten the colours, for a warmer aesthetic, allowing us to experiment with type and pattern more effectively.

Above, you can see how we have lightened the shades to make them easier to work with.