As mentioned previously, I started to re-visit this brief towards the end of the module, as I wasn't fully content with my end product. I feel that this was probably one of the best decisions I made during OUGD503 as I developed it to a point that I was happy with, and feel that the end result is much more effective than the previous. The new design I came up with took aspects of the old design, and made it much more appropriate to it's content and audience, reflecting the title 'Hellfire'. In addition to this, the new design would be much more appealing to the younger, 'hip' audience Leeds Brewery mentioned in their brief.
Through the use of solid white shapes, I was able to create a stand out design, that was different to the usual beer bottle label designs you see on most brands. If I was to explore this further, I believe I should have looked at ways in which my label could have been printed on the bottle, as print processes are something we looked at during a previous model.
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