Overall, I am extremely pleased with the overall appearance of my cards. I feel they have a light hearted tone, and have a humorous nature. The simple illustrations are made effective and stand out through the use of a restricted colour scheme, which has also allowed me to create a cohesive range of products. Each product would stand out as an individual design, as well as working well as part of a set.
My cards would definitely appeal to a younger, contemporary audience, who are looking for something different to what is usually sold within card stores. Valentine's Day cards are usually quite traditional, and take on quite a serious approach. Either this, or they are extremely cheesy, using words that do not appeal to any type of audience e.g. sexy, sex bomb, hunk.
My development of colour during this brief is something that really informed my way of working. This was majorly informed by my research, and it's always interesting to see how something completely different to the product you are designing for can have an effect on the way you think and design.
No comments:
Post a Comment