Concept
Solving a problem - recipe books always get messy/dirty due to their context, how can this be solved or minimised?
- See a lot of white recipe books, does this work?
- How does layout change so that writing isn't obstructed/covered with baking products?
- Inclusion of both a print based and digital based product
- Processes such as lamination
- New technology where you can use your voice and also clapping in order to turn pages
Target Audience
New generation bakers who have been inspired by The Great British Bake Off to take up baking, who are enthusiastic and willing to learn. This will include both males and females of a younger demographic. They will want to take pride and care in their baking products, but they will also want to be entertained and take enjoyment from the experience.
Concept Name
Cook But Don't Touch
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