BIKES
As I was looking at working with the Halfords scheme, it was obvious that I should be working closer with what they were doing. The opportunity was evidently there to incorporate existing bikes, not just ones I liked the look of. By doing this, it gives people an idea of what is available to them, and the variety that is out there. It also creates a closer link to my idea and the scheme itself.
It was therefore time to start again, which was kind of a relief as I had a much better direction now.
After gaining a much better focus of who my audience was, appropriate bikes were chosen from the website that would suit each section - bike with basket, mountain bike, BMX, chopper, classic pintail and so on.
Audience:
16+ males - BMX, chopper
16+ females - bike with basket, vintage bike
Adult males - mountain bike, fixed gear
Adult females - classic pintail
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