As a starting point, and to get an idea of what direction I should be heading in, I decided to revisit some of the feedback and advice that I received for the Proverbally Yours brief and Message and Delivery. This has been an extremely worthwhile process as it's given me a lot to work with. I want to improve on what others have picked up on, and make sure that what I'm changing is what others and myself feel necessary to change.
Proverbally Yours
Improvements
- first poster to be made portrait, could be laid out better (composition of type and spacing)
- unsure about second poster being stood alone, don't work great when separated
- type aligned and in different sizes, filling the entire page
- images maybe simplified too much, could be more obvious
- more exploration with colour and illustration
- good idea but be a bit more creative with it
- make posters less subtle
- add a knife to the second poster so that works individually as well as part of a set
- split images differently
Message and Delivery
Improvements
- better envelope design
I remember after receiving feedback for the message and delivery brief, I was left feeling a little bit like I didn't know where to go from there. On my blog I stated 'The only issue brought up is that they stated 'could of maybe been improved by a better envelope design'. With more time, this is definitely something I would want to work on and look into developing further. Unfortunately, this was the only feedback sheet received. It has kind of left me with not much scope on how I could improve further. By only receiving one feedback sheet that is pretty much all positive, I am a bit lost as to where to go next with this.'
Whilst I didn't receive as much feedback as I would have liked, the envelope design is definitely something that needs to be addressed, and this will evidently effect the other areas. By reworking my posters, I feel that ideas for the mail shot will just begin to flow.
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