TYPE AND GRID - introduction to grids

Fibonacci Sequence
- ratio 8:13
- links to golden section
- the human face follows the ratio and we find people whose faces are truer to the ratio more attractive
- Classic Renaissance masterpieces, architecture from antiquity, and even human body parts are proportioned based on the ratio down tot he fingers themselves
- a series of numbers in which each number is the sum of two preceding numbers
e.g. 0 + 1 = 1, 1 + 1 = 2, 1 + 2 = 3, 2 + 3 = 5
- infinite sequence

Dividing the page
- draw too small squares together
- draw a third square using the combined lengths of the two original squares together
- continue to repeat process

- 55 point title should be complemented with 34 point body copy by applying Fibonacci's sequence
- all about proportions not measurements

The Golden Section
- forms the basis of paper sizes and its principles can be used as a means of achieving balanced designs
- many ancient cultures from Egyptians to the Greeks used this thinking to create beautiful design
- 1.62 is the golden number
- also known as the Golden Rectangle
- definition = Golden Rectangle is a rectangle in which the ratio of the length to the width is the golden ratio
- basic calculations to finding the Golden Section of a page:
1.62 divided with page width e.g. 56cm divide by 1.62 = 34.56 (round off to 35)
35 divide by 1.62 = 21.60 (round off to 22)

Golden spirals
- another method of using both the golden ratio and Fibonacci numbers are the golden spirals and Fibonacci spirals
- spirals have been used in artwork for as long as numbers and ratios have
- the theory is that areas of negative space and visual interest should fit within the spiral
- spirals can serve as a guideline for content density and clustering
- can serve as the foundation for the ratio of your website header images, search bars and tool bars

"Using the divine proportion, you give yourself an edge of natural logic and organic grace that all humans have a subconscious attraction to. The golden ratio is yet another tool at your creative disposal..."