BATISTE - bottle mock ups

Now that I had my patterns I could go ahead and apply these to the Batiste bottles. As I didn't want to simply creative illustrative versions of the bottles, I decided to find a way of applying these to the actual existing bottles. This way, you are able to see how they would look, without me printing the pattern out and just sticking it to a bottle. This is something I didn't want to do as I felt it would look rather scrappy and not very effective.

For each of the bottles, I traced around the area below the lid, which would become my base for creating a clipping mask. This was then placed on top of the pattern at different areas so that you could see what would be visible at different angles. A clipping mask was then created and placed on top of a stock image of an existing Batiste product.

Cara - coconut, fresh & clean

Bottles showing three different angles of the pattern. I am extremely pleased with how these patterns have applied to the product. I was worried that perhaps the detailed would get lost, or the surface area wouldn't be large enough for me to display a big enough section of my pattern. However, it has worked out extremely well, and believe that this design would attract the attention of the customer within a shopping environment.

Now the pattern had been applied, I could then go ahead and start introducing other elements. I began by creating the main label for the bottle. As Batiste stated they wanted the new bottles to fit in with their existing range, I chose to use the simple banner included on their own designs. We were given the logo within the brief pack, which I then applied to the banner I had created using the pen tool. I experimented with the opacity of this banner, to see whether or not it was worth having the pattern showing through. I feel that full opacity is more effective as it really breaks up the pattern, and makes sure you are aware of the brand.

Next, in a similar style to Batiste's own products, I began to add the scents. The scents I decided to use were chosen by taking the top four scents people chose on the survey I had previously written. I applied each scent to an individual depending on what I felt best suited them as a person. Here, I have made Cara coconut, with the tag line fresh and clean. This was another aspect the brief wanted you to explore. On existing bottles, I felt that the tag lines were extremely cheesy, and did not appeal to their supposed audience. I therefore made them much more simple and relatable. In addition to this, I added a 'new' label, so that the customer is aware that these are the latest scents available, which may make them more inclined to purchase the product. The colour of the labels were determined by the colours used within the pattern, and this process was applied throughout all of the bottle designs.

Lana - strawberry, sweet & fruity

Edited version

Whilst the same process was followed for all of the bottles, you can see how the product has developed throughout this process. Certain aspects of the pattern were changed during the mocking up of the bottles, and therefore the new pattern needed to be applied. Along with the bottle for Cara, this is my favourite scent. I feel that the overall visuals are extremely effective and would stand out well within a shopping environment. They are the two scents that I imagine selling really well. This may be because I relate more to the illustrations and the individuals.

Florence - berries, wild & fruity

Edited version

Edited version

The above bottles went through quite a lengthy process as the pattern was changed on a number of occasions and so was the colour scheme. It is interesting to see how this bottle evolved from the original starting point. By applying the pattern to the bottle at each possible stage, it gave me a better overview of how the final product would look. I could therefore see where changes needed to me made and what needed to be edited. In some cases, certain aspects of the pattern weren't working, and therefore these had to be looked at again and edited to suit the bottle format. 

Previously I had been using the colours within my pattern for the labels, however, for this particular bottle, when the cream was applied to the label, I felt that there was too much of a stark contrast and it didn't look cohesive. I therefore made the decision to use a lighter shade of the background colour, which blending in nicely, which also working with the existing colours. 

Kate - vanilla, rich & sweet

Above, you can see the difference made by simply changing the colour scheme of the product. The light blue bottles are rather sickly and poorly reflect the individual, whereas the darker blue is much more elegant and stands out more. I also feel that the darker blue will work better as part of a set.