BATISTE - point of sale development

Final four

Below are my final four bottle prototypes. Overall, I am pleased with how they came out, and feel that the patterns have been an effective way of reflecting four individual personalties. Each scent is unique and therefore allows the customer to purchase the product that suits them. However, i also believe that they will work well next to each other on a shelf environment. The white banner used on existing Batiste products also allows them to work as a cohesive whole in terms of a bigger range of products. 

P.O.S

As well as the four graphic identities, the brief also asked for some point of sale. This is something that I had never experimented with before, and I worried slightly that my mock-ups would look unprofessional, I was however quite pleased with my outcomes. Although not the most exciting point of sale, during my research I found that Batiste don't tend to use any form of packaging at all. Generally, the price tag is the only form of P.O.S included. 

By including four separate spaces for the bottles, I felt this created more of an exclusive and limited edition "feel". It gave a sort of sense of 'get it before it's gone'. It is also meant that the bottles wouldn't get lost on the shelf, and the pattern could be admired. 

Once the box was mocked up, I then began to add colour. I decided to use the colours within each graphic identity so that they worked as a cohesive whole. Although this may seem like too much of the same thing, I feel that it really pushes the identity of each flavour, allowing them to work as a set. 

In order to apply my pattern to the point of sale, I had to build it up onto a larger artboard. This was extremely time consuming.

Now that I was a bit more familiar with applying pattern to product, I decided to have a go at defining my own pattern instead of creating clipping masks. This way I could simply fill the shape with the desired image. This was a much simpler way of doing it, and I also found that I could move and drag the pattern around inside the shape, so I could have what I wanted displayed within it. 

The next step was to add the Batiste logo. The shape of the point of sale allowed me to fit the logo snuggly inside of the covered top. This made it really stand out and grab people's attentions. 

The final step was adding colour to the bottom of the point of sale. Different shades were used in order to create a more realistic effect. I would have liked to have been able to mock up the point of sale with the bottles inside of it, however, I had absolutely no idea how to go about doing this, and really struggled during my attempts to do so. 

Applying this process to the rest of the graphic identities