Concepts and idea generation
In order to make my cards memorable, and to appeal to the specific audience, I wanted to come up with some possible phrases that could be used on the front. As my cards are circling the theme of love, the quotes needed to be relevant. I also wanted them to be quite light hearted and humorous. I didn't want to go down the route of something really soppy and romantic as I feel that a lot of people today are purchasing cards that are more upbeat and a little bit silly. By doing this, my audience becomes bigger as I am allowing myself to target individuals that are not necessarily fully loved but also those that are.
Card phrases - theme of love
- You put a ring on it
- What a sparkler!
- Always and forever
- Je T'aime
- It was a love there is no cure for
- You're the perfect match
- I love you more than...
- You're so sweet
- I really dig you
- I love you like...
- I love you just the way I am
- I like you and...
- Wanna spoon?
- Not sent from my iPhone
- I love you slightly less than...
- I'm keeping you
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