Tuesday, 9 April 2013

FEEL GOOD - mid evaluation

The final prototypes I produced for the Feel Good brief are extremely vivid and eye catching, which makes it appropriate for the audience and reflects the light hearted tone of voice that is expected of the brand. I am really happy with how the linear illustrations turned out, and how nicely they built up into a pattern. During this brief, I explored the application of pattern further, using different methods to what I had previously undertaken. I became much more familiar with defining patterns, and how Illustrator could be used to scale and move the pattern to a position that was just right for the product.

I explored use of colour quite a bit during this brief, and didn't stop until I had found something that truly reflected the brand. Usually, I am not overly confident with my use of colour, however, because of the topic I found myself enjoying the process. This is a project that I feel I would love to revisit as part of a self initiated project. I would develop it further by really focusing on the health benefits of the product.

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