Due to time constraints, I wasn't fully happy with my final designs for the Leeds Brewery brief. I therefore wanted to expand on my original ideas and explore a new way of presenting them on a bottle. Some of the aspects within my previous designs were effective, however they were not used to their full potential. I was particularly unhappy with the typeface and I had also originally hoped to cover the entire bottle with the pattern.
Development of new designs
Design One
My initial idea was to cover the entire bottle with the linear pattern I had created. I had come across a number of beer bottles within my research that used solid white illustrations straight onto the product, which I felt was extremely effective, even more so than a simple wrap around label.
I tested out this idea, however, once on the bottle, it became apparent that I would struggle to really fit any type on there that would stand out in front of the illustrations. I didn't want to fully scrap this idea, however, so the next step was to experiment with the illustrations in a way that would allow me to include readable and visible type.
Development
Design Two
The idea of creating some form of logo seemed appropriate, and in order to incorporate previous aspects, the hops were used to create an open space for something to fit inside. This idea seemed to be going somewhere, however, I wasn't happy with how any of the objects sat within the space, and I wanted to create something that was together as one 'thing'.
Design Three
I started by sketching out the hops, with a banner placed on top, that gave me the ideal space to include any text needed. The idea was then to include another image behind the banner, so that it was wrapping around it.
The hand drawn image was scanned in and put into Illustrator, where I used to the pen tool to trace round the objects separately. They could then be layered on top of each other and could be moved around if needed.
I then went on to looking at creating the title type for the brand. I went for quite a curved and free forming hand drawn type, which I sketched out and then traced in Illustrator. I felt that this was appropriate to the brand as it was quite reminiscent of script type and it also complimented the illustration.
I decided to place the image of the skull behind the banner, and then added the hellfire text. I was quite happy with how this was working so I decided to see how it would look against an actual bottle.
As certain information needed to be included on the bottle, I sketched these out and traced them on illustrator in a similar style to the hellfire title. The alcohol percentage really stood out within this design, and looked extremely out of place. It was quite difficult to figure out how exactly numbers would look in terms of being in the same style as the rest of the type.
Colour was experimented with in order to see how this would effect the design. Red was chosen as it was evidently reflective of the content and of the brand. The addition of colour has made a positive change, making sure that important details stand out.
The alcohol percentage was altered in order to fit in more with the rest of the type, and the cross bones were added in order to fill the space up nicely. The design looks more together now However I still feel that the banner isn't fitting quite right. I am going to change this so that the banner effectively 'hugs' the rest of the objects, blending in more.
Bottle prototypes showing how the design would work when placed on the product. The bottle on the left was used in order to show how a tab could be included, as there were no blank stock images of the darker bottle with a cap on.
The script text on the banner stands out for the wrong reasons and therefore this is something I am going to revisit.
Design Four
The use of the script type on the banner didn't appear all that effective on the overall design. I therefore decided to pick a simple sans serif typeface that would work along side 'hellfire'. By choosing to use this typeface, it meant I was able to change the way the type curved, which made it fit the shape of the banner. This looked a lot more professional than the previous designs, and it also meant that the text looked continuous and legible.
Even from this small prototype, it is evident that the use of this type is much more effective and clear.
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