PROGRESS

PROGRESS CRIT - Tom Squire 

Design Direction

Strengths:

- Strong visual identity developing across all products

- pastel colours link well to reflect the sweets, but will they stand out in the setting of the circus?

Weaknesses:

- Confused as to the facts that are included on the sweets which are about popcorn and hamburgers not about sweets. I do see the link between hamburger and flying saucers looking similar - its just confusing as to messages being communicated

Design Development

Strengths:

- Packaging design developments similar

- Push the facts more so they have more presence across the design, maybe incorporate these facts with the existing illustrations which already work well

Weaknesses:

- Could be more varied, consider more unusual ways of packaging sweets

- Also experiment with composition f your packaging and see what you can come up with

Visual Quality

Strengths:

- Simplistic, clean and clear illustration to appeal to children, however, maybe slightly feminine, consider introducing another colour. But colour scheme is strong and linked together well as a set.

- I like the hand drawn sheets could these become part of your final designs?

Weaknesses:

- Popcorn design is nice, but is similar to other/traditional popcorn packaging, blend it more with the style you have created for the sweets

Technical Competence

Strengths:

- Varied choice of products that are not just 2D print, 3D construction required

- Interesting to see how the style will translate onto products

Weaknesses:

- Experiment with other forms for the popcorn box to attract attention to something different that's featured in your product that other popcorn doesn't do