INTERIM CRIT

After our interim crit, the group felt extremely positive. We were proud at the effort that we'd put into our boards and this was noted. It was stated that our ideas were really strong but we needed to re-consider our audience. The problem with using 'office workers' for our audience meant that we would probably struggle to measure the response. It would be difficult to go into such an environment in order to test the results. It was suggested that perhaps we could move on to creating some products for other places, for example cafes as it's not only students who visit. Coffee cup sleeves were the main contender for this.

After our crit, it was time to go away and make some progress. We made the decision to pick up our boards and go and pitch our ideas to some of the cafes around the college. We went to both Froth and Fodder and Miro, both of which were extremely happy to participate in our project. It was decided that we would stick to only these two as they both expressed concerns about other places being involved.