A2 BOARDS
CONCEPT AND RATIONALE
Get people to give more: give a smile.
Target audience: people in depressing office jobs.
Aim: to produce a set of products that are suitable to an office environment to increase positivity via smiling.
Smiling campaign: give a smile to a stranger, we aim to develop this campaign into something that will incorporate our idea.
CONTENT
The positive effects of smiling: it makes us more attractive and draws people in, it is contagious and can change the mood of others, it relieves stress and taking time to smile can reduce it, it boosts your immune system, it releases endorphins that make us feel better, it lifts the face and makes you appear younger
Ways of making people smile: smile first, be chivalrous, listen when someone is speaking to you, offer a random compliment, write a note to say thank you, set a fun screensaver or desktop on someone's computer
METHOD OF DELIVERY
Colour palette: pastel tones, calming, cool, clean and fresh
Possible products: calendar, diary, coasters, coffee cups, poster
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