BRIEF: (What is the problem you intend to solve?)
To inform people of the prominent use of dry letter transfers/Letraset in the 70s and their effect on design
WHO NEEDS TO KNOW? (Who is your audience? Be concise, no more than ten words.)
Those interested in the process or those studying design/history of
WHAT DO THEY NEED TO KNOW? (Be clear and specific)
How Letraset informed design, what decades it was most prominent in and how it first came about etc
WHAT WILL THEY RESPOND TO? (How will they connect/understand the outcome?)
Use it for reference to work and design
WHAT RESEARCH IS REQUIRED? (How will they connect/understand the outcome?)
Primary
- Use of Letraset - how to use it to its full potential
- What sort of surfaces could be used
- Where to get it, can I create my own?
Secondary
- History of Letraset
- Design it's currently in
- Different types of Letraset, cost etc
- Manuscript...letterpress, invention of, who uses it, how it's used, why it's used
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