JENNA CREATING OUR TEMPLATE

CUP TEMPLATE

We got a cup from one of the cafes that we are designing for, which Jenna took home in order to create a template for our products.

The process...

'I then took my scan over to Illustrator and traced the outline. I didn't want our sleeve to be as tall so I edited it to be smaller while still retaining the original form.'

Development of the template...

'To develop it further I tried to add an additional shape to the outline to add an interesting look. I used guides to help get it central and I also had to consider the height of the ark so it didn't protrude or come to close to the top of the cup. I think this template has worked really successfully and adds another level to the design. At a later date I may develop it further to work with other aspects of the composition.'

We all felt that the design had to have something a bit different about it. The addition of this simple shape adds a new element, it also creates more scope for design and layout.

Putting design to template...

I sent some of the illustrator files over to Jenna via drop box, which she then put onto her template. The group didn't see these designs until we went into uni the next day. It was agreed that the colours just really weren't working. The pastels looked too washed out, and didn't say 'happy' and 'cheerful' to any of us. 

Although stereotypically happy colours, both yellow and orange really clashed with the brown on the cup. It merged and just looked a little bit sickly. 

It was therefore decided that the colour needed to be changed, and we also felt that the type should be a little bit smaller and closer to the image to improve readability. 

Changing colour...

Before making our next move, we realised that it would be a good idea to go and have a look at possible stocks. As the above colours weren't working, we needed to re-think how much colour should be placed on the designs, and where. If we could find an appropriate stock, then maybe there didn't need to be a background colour after all. 

An antique white stock was available in the library, which would tie in perfectly with the caramel brown of the cup, it would calm it down a bit. Once back at the computer, we had a bit of a play around and soon decided on the green seen below. This was chosen as it is a cool colour that intends to calm and relax. It is seen as both fresh and balancing, and is visible throughout the chosen coffee shops.