Methods of distribution:
- word of mouth
- social networking: Facebook, Twitter, Pinterest
- use of hash tags on Twitter
- mail outs
- point of sale within store
- app store
- website
- baking schools
- within restaurants and cafes
- homeware stores
- bakeries
- leaflets
- magnet handouts
- free promo pack including bookmarks and magnets
- bake sales
- baking events
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