Each bottle will correspond to a particular individual/icon of today. I have used a range of individuals in order to gain variety, and to appeal to my wide-ranging audience, whilst keeping in touch with fashion.
Cara - model, "rock chick", little bit crazy, wild, individual, original
Kate - classic, style icon for older generation, royalty, chic
Florence - festival go-er, hippy themes, ethereal
Lana - soft features, pastel shades with contrasting colours, florals, soft with an edge
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