Overall, I am happy with my end results in terms of pattern application and overall appearance. I feel that the products reflect the time spent on them, and the pattern has been effectively applied. I am glad that I explored point of sale, as this not only built upon my mocking up skills, but it also gave me the opportunity to get out into the environment and see how the product was currently working within a store. After this research, I felt that my graphic identities would definitely have shelf appeal, and would catch the customer's eye. Each scent had it's own individual personality, which reflected the concept, whilst being trend aware and appealing to Batiste's fashion-led and wide ranging audience.
If I was to develop this brief further, I would explore possible web based deliverables, as well as advertisement. This would strengthen my concept, making it a cohesive whole. I also would have liked to have been able to place my prototypes into an actual shop environment so that I could see how effectively they would have worked. This could have either have been digitally or through print.
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