How would you grade the pitch on the following areas:
5 = excellent, 4 = very good, 3 = good, 2 = average, 1 = poor
Feedback 1
Clarity of concept - 3
Breadth of ideas - 3
Appropriateness of response - 4
Contextual awareness - 5
Analysis/understanding of audience - 5
Level of innovation/originality - 3
Quality/clarity of presentation - 4
Areas for improvement
Maybe more visual sheets for concept, along with designs that have inspired you. Present the concept in a more basic manner.
Additional comments
Very relevant research. Definitely understand the audience and context well. Maybe somehow make the concept more innovative, something that's never been done for hair product packaging.
Feedback 2
Clarity of concept - 3
Breadth of ideas - 3
Appropriateness of response - 4
Contextual awareness - 4
Analysis/understanding of audience - 4
Level of innovation/originality - 3
Quality/clarity of presentation - 3
Areas for improvement
Make some mock ups of your own ideas. Will there be any other branding? Posters/ads or just packaging? Could there be any new ideas like mail outs or something? An event maybe?
Additional comments
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Action plan
1. Cant change packaging, so consider how point of sale could become and innovative factor
2. Consider packaging the bottle - is this unnecessary?
3. Write language for existing bottles
4. Choose fragrances? Limited edition scents? Look at Hershesons collaboration with Batiste
5. Pin down target audience and how this will affect the aesthetics
6. Start developing pattern
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